Biography History

Download E-books Toy Monster: The Big, Bad World of Mattel PDF

By Jerry Oppenheimer

An eye-popping, unauthorized expos? of the home of Barbie

From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games advertising muscle reaches a few one hundred forty nations, and its iconic items were part of our tradition for generations. Now, during this exciting and wonderful expos?, New York Times bestselling writer Jerry Oppenheimer locations the world's biggest toy corporation below a journalistic microscope, uncovering the darkish part of toy land, and exploring Mattel's oddball company tradition and kooky, usually extraordinary, solid of characters.

Based on particular interviews and an exhaustive evaluation of private and non-private files, Toy Monster exposes Mattel's take-no-prisoners, shark-infested company kind. all through this scrupulously said, unauthorized portrait, you will discover how harmful toys are literally not anything new to Mattel, and why its fearsomely litigious strategy in the brutal toy company has helped their items dominate power competitors resembling Bratz.

  • Introduces you to the larger-than-life personalities that experience formed Mattel's eccentric world
  • Offers an inside of glance- from an skilled author-at the scandals which have been part of this iconic company
  • Jerry Oppenheimer is additionally the writer of Madoff with the Money, an in-depth examine Bernie Madoff the fellow and his billion greenback scam

Engaging and obtainable, Toy Monster indicates you why modern-day toy company is not enjoyable and games.

Show description

Read or Download Toy Monster: The Big, Bad World of Mattel PDF

Similar Biography History books

Why the Best Man for the Job Is A Woman: The Unique Female Qualities of Leadership

Fidgeting with the large Boys -- And Beating Them At their very own video game! From Meg Whitman of eBay to Marcy Carsey of Carsey-Warner and Oxygen Media, trendy best businesswomen convey how one can make it within the infamous boys' membership of company the USA. long gone are the times while males known as the pictures. an increasing number of girls have changed males or excelled over opponents in male-dominated industries simply because they own the traits of management that high businesses are trying to find this day.

Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition

How maverick businesses have handed up the expansion treadmill — and concerned about greatness as a substitute. It’s an axiom of industrial that fab businesses develop their sales and gains 12 months after yr. but quietly, less than the radar, a small variety of businesses have rejected the strain of never-ending progress to target extra pleasurable company targets.

Who's Who in Economics, 2nd Edition: A Biographical Dictionary of Major Economists, 1700-1984

Wilson Library Bulletin famous that "university economics collections should be incomplete" with no who is Who in Economics. And background of Political economic climate saw that "Blaug and Sturges have produced a quantity of actual usefulness. .. . exceptionally precious in our daily paintings. " This new version comprises 337 extra entries, bringing the full to over 1,400 thumbnail sketches of economists who've contributed to the literature over the last 3 centuries.

Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

"Oh, screw it, let's do it. "That's the philosophy that has allowed Richard Branson, in a bit greater than twenty-five years, to spawn such a lot of winning ventures. From the airline company (Virgin Atlantic Airways), to track (Virgin documents and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and approximately 100 others, starting from monetary providers to bridal put on, Branson has a tune list moment to none.

Extra resources for Toy Monster: The Big, Bad World of Mattel

Show sample text content

Rated 4.63 of 5 – based on 41 votes