By Jerry Oppenheimer
An eye-popping, unauthorized expos? of the home of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games advertising muscle reaches a few one hundred forty nations, and its iconic items were part of our tradition for generations. Now, during this exciting and wonderful expos?, New York Times bestselling writer Jerry Oppenheimer locations the world's biggest toy corporation below a journalistic microscope, uncovering the darkish part of toy land, and exploring Mattel's oddball company tradition and kooky, usually extraordinary, solid of characters.
Based on particular interviews and an exhaustive evaluation of private and non-private files, Toy Monster exposes Mattel's take-no-prisoners, shark-infested company kind. all through this scrupulously said, unauthorized portrait, you will discover how harmful toys are literally not anything new to Mattel, and why its fearsomely litigious strategy in the brutal toy company has helped their items dominate power competitors resembling Bratz.
- Introduces you to the larger-than-life personalities that experience formed Mattel's eccentric world
- Offers an inside of glance- from an skilled author-at the scandals which have been part of this iconic company
- Jerry Oppenheimer is additionally the writer of Madoff with the Money, an in-depth examine Bernie Madoff the fellow and his billion greenback scam
Engaging and obtainable, Toy Monster indicates you why modern-day toy company is not enjoyable and games.
Read or Download Toy Monster: The Big, Bad World of Mattel PDF
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