By Jeffrey L. Cruikshank
The increase of Cummins Engine corporation from a tiny Indiana computing device store to at least one of the world's prime manufacturers of diesel engines is a narrative wealthy with classes for modern-day managers. by way of responding to demanding situations primary to all American brands with a tricky aggressive stance and a uniquely people-centered philosophy, Cummins has carved out a particular profile within the foreign commercial panorama. A compelling and significant contribution to the literature of industrial background, The Engine which can showcases the strategic offerings and the pivotal judgements that experience formed and inspired Cummins Engine. Drawing broadly on interviews in addition to archival study, the authors offer an in-depth examine a manner of doing company that's unconventional, versatile, and pragmatic. They clarify how the firm's enterprise version has developed through the years, and the way it has survived the pressures of a dramatically altering aggressive enviornment. Cummins' awesome seventy-five yr historical past captures a lot of what's fascinating - and critical - concerning the evolution of yankee company from the Twenties to the Nineteen Nineties.
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