E Commerce

Download E-books Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis PDF

By Christian Schlee

In fresh years, the sector of knowledge and verbal exchange know-how has began to swap dramatically. providers are threatened by means of excessive profit losses requiring them to spot new profit potentials past their center company. precise ads will be this sort of profit possibilities. Christian Schlee presents a wide assessment of the most recent advancements and traits in precise advertisements within the ICT area. the writer makes a speciality of the technological features of particular ads, but additionally covers enterprise and criminal facets. He analyzes the main attention-grabbing use situations within the net, IPTV, the cellular setting, and in converged situations and examines very important technological key development blocks.

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