Biography History

Download E-books Secret Formula PDF

How a Victorian-era drugs spawned one of many nation’s richest businesses and have become the world’s so much recognizable brand
Secret formulation follows the colourful characters who became a relic from the patent medication period right into a corporation worthy $80 billion. Award-winning reporter Frederick Allen’s attractive account starts off with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the unique Coca-Cola formulation after which struggled to get the cocaine out of the recipe. After many tweaks, he ultimately succeeded in turning a backroom belly-wash right into a thriving enterprise.
In 1919, an competitive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and put in his son on the helm of the corporate. Robert Woodruff spent the subsequent six a long time guiding Coca-Cola with a single-minded selection that grew to become the delicate drink right into a a part of the panorama and social textile of the US. Written with unparalleled entry to Coca-Cola’s records, in addition to the internal circle and personal papers of Woodruff, Allen’s desirable company biography stands because the definitive account of what it took to construct America’s such a lot iconic corporation and one of many world’s maximum enterprise luck stories.

Show description

Read or Download Secret Formula PDF

Best Biography History books

Why the Best Man for the Job Is A Woman: The Unique Female Qualities of Leadership

Twiddling with the massive Boys -- And Beating Them At their very own online game! From Meg Whitman of eBay to Marcy Carsey of Carsey-Warner and Oxygen Media, present day prime businesswomen express the right way to make it within the infamous boys' membership of company the USA. long past are the times whilst males referred to as the pictures. an increasing number of ladies have changed males or excelled over opponents in male-dominated industries simply because they own the characteristics of management that prime businesses are trying to find this day.

Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition

How maverick businesses have handed up the expansion treadmill — and occupied with greatness as a substitute. It’s an axiom of industrial that groovy businesses develop their sales and earnings 12 months after 12 months. but quietly, less than the radar, a small variety of businesses have rejected the strain of unending progress to target extra pleasurable enterprise objectives.

Who's Who in Economics, 2nd Edition: A Biographical Dictionary of Major Economists, 1700-1984

Wilson Library Bulletin famous that "university economics collections should be incomplete" with no who is Who in Economics. And heritage of Political financial system saw that "Blaug and Sturges have produced a quantity of genuine usefulness. .. . exceptionally useful in our day by day paintings. " This re-creation comprises 337 extra entries, bringing the complete to over 1,400 thumbnail sketches of economists who've contributed to the literature over the last 3 centuries.

Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

"Oh, screw it, let's do it. "That's the philosophy that has allowed Richard Branson, in just a little greater than twenty-five years, to spawn such a lot of profitable ventures. From the airline enterprise (Virgin Atlantic Airways), to song (Virgin documents and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and approximately 100 others, starting from monetary companies to bridal put on, Branson has a tune checklist moment to none.

Extra resources for Secret Formula

Show sample text content

Rated 4.93 of 5 – based on 39 votes