Geschäftsfelder, die direkt von diesem Buch profitieren werden, sind advertising, Verkauf und Distribution. Firmeninterne Prozesse, wie Informationsverteilung, Kommunikation und Zusammenarbeit, sowie Beziehungen zu Kooperationspartnern und Lieferanten können rationell und effektiv umgestaltet werden.
Durch den projektorientierten Ansatz kann das vermittelte Wissens sofort nachvollzogen und effizient realisiert werden.
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