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Download E-books Multi-Channel Retailing: Prinzip, Konzepte und Erfolgsfaktoren (essentials) (German Edition) PDF

Getrieben durch das rasante Wachstum des Einzelhandels über das net (E-Commerce), hat sich das Multi-Channel Retailing fest im Handel etabliert. Unter Multi-Channel Retailing versteht guy ein spezifisches Distributionskonzept von Handelsunternehmen, das sich durch den parallelen Einsatz von mehreren Vertriebskanälen auszeichnet. Sebastian Rittinger beschreibt in kompakter shape die zentralen Begriffe und grundlegenden Erscheinungsformen des Multi-Channel Retailing. Aufbauend auf einer Diskussion zentraler Erkenntnisse der Konsumentenverhaltensforschung im Multi-Channel-Kontext werden mit dem Cross-Channel administration sowie dem Retail Branding anschließend die beiden zentralen Erfolgsfaktoren für Multi-Channel keep der Zukunft vorgestellt.

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Read or Download Multi-Channel Retailing: Prinzip, Konzepte und Erfolgsfaktoren (essentials) (German Edition) PDF

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