By Claudia Hienerth
Claudia Hienerth entwickelt ein Modell zur Erfolgsbewertung des Online-Vertriebs für einen Mehrkanaleinzelhändler. Es ermöglicht die Messung von Kannibalisierungs- und Synergieeffekten zwischen dem Web-Shop und dem stationären Einzelhandel.
Read or Download Kennzahlenmodell zur Erfolgsbewertung des E-Commerce: Analyse am Beispiel eines Mehrkanaleinzelhändlers (German Edition) PDF
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