By Stephen Cummings
Images of Strategy develops an cutting edge and multi-faceted method of strategic administration with a view to allow scholars to exploit and boost attention-grabbing and wide-ranging functions along a few of the most up-to-date rules and analysis.
- An leading edge and multi-functional method of strategic management.
- Approaches technique from diverse viewpoints: useful, eg know-how and structures administration, advertising, accounting and HRM, and analytical, eg association idea, video game thought and information management
- Helps scholars to examine, combine and observe the various competing practical components of strategic selection in contemporary world.
- Includes case examples to demonstrate the chapters.
- Provides additional analyzing sections and pupil questions
- Written by way of a workforce of best administration students with a long time of winning MBA educating experience.
Further lecturer assets and hyperlinks, together with case analyses and tool aspect slides, can be found at www.blackwellpublishing.com/cummings
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