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By Fred Aftalion

Fred Aftalion's foreign standpoint of the heritage of chemistry integrates the tale of chemical technology with that of chemical undefined. This re-creation contains occasions from 1990 to 2000, whilst significant businesses all started promoting off their divisions, trying to concentrate on a selected enterprise. Aftalion explores the pitfalls those businesses encountered in addition to the successes of "contrarians"--those businesses that remained large and assorted. He makes use of BASF, Dow, and Bayer as examples of precise contrarians.

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