By Nina Munk
Every period has its merger; each period has its tale. For the hot Media age it was once a much bigger catastrophe: the AOL-Time Warner deal.
At the time AOL and Time Warner have been thought of a matchless blend of outdated media content material and new media distribution. yet very quickly after the deal used to be introduced issues began to move bad--and then from undesirable to worse. lower than 4 years after the deal used to be introduced, each major determine within the deal -save the politically astute Richard Parsons--has left the corporate, besides rankings of others. approximately a $100 billion used to be written off and a inventory that after traded at $100 now trades close to $10.
What occurred? the place did all of it get it wrong? during this deeply sourced and deftly written ebook, Nina Munk provides us a window into the minds of 2 of the oddest males to ever run billion-dollar empires. Steve Case, the boy ask yourself who equipped AOL one unfastened floppy disk at a time, used to be looking for a fashion out of the recent economic system. in the meantime Jerry Levin, who'd made his recognition as a visionary while he placed HBO on satellite tv for pc distribution, was once looking for a huge deal. those males, extra attracted to their position in background than their own fortunes, every one idea they have been out-smarting the other.
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