E Commerce

Download E-books Die stille Transformation: Wie Unternehmen jetzt von IT und E-Commerce profitieren (German Edition) PDF

Wolf Müller-Scholz zeigt an zahlreichen Beispielen, wie bekannte und weniger bekannte Unternehmen heute das Potenzial moderner Informationstechnologien praktisch nutzen. Dabei schält er in verständlicher Sprache die Erfolgsfaktoren heraus, die für supervisor und marketers wirklich elementar sind. Ein Wegweiser für zukunftsorientierte Unternehmen. Im Anhang: ein Glossar mit den wichtigsten Fachtermini.

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