Manufacturers not exist exclusively within the realm of the actual. the arrival of the net and different new electronic applied sciences signifies that businesses - be they dot.com start-ups or conventional bricks and mortar businesses - needs to advance a profitable method for providing compelling manufacturers within the digital international. Drawing on their event with Interbrand, the world's greatest branding consultancy, and together with chapters by means of branding specialists from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors research how this could be performed and map out the way forward for e-branding.
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